IRFU/TOBACCOLAND

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PAUL O’CONNELL

Tobaccoland approached us to create a huge three storey mural of Munster and Ireland captain (and legend), Paul O’Connell to commemorate his outstanding service to Irish rugby. We coupled the photorealistic imagery with a cheeky rhyme to provoke some attention from the media. It worked!

The mural received national media coverage from all major newspapers, sports social media platforms and also made appearances on national RTÉ news.

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